Integrated Marketing Communication

Which of the following is NOT an IMC tool ?

• Sales Promotion

• Personal selling

• Public relation

• Bottom Line

Which of the following is not considered as an aim of the message delivered by IMC

• Clear message

• Consistent message

• Complementary use of the message

• Writer oriented message

The salesperson who is responsible for handling of repetitive sales that maintain positive relationship with consumers (buyers) is known as ?

• Order taker

• Order getter

• Missionary

• Sales support personnel

Identify the category , which the above image refers to

• Frequent user incentives

• Rebate

• Coupon counter

• Point of purchase display

NAME THE FOLLOWING ; A free product given to consumers to encourage trial and purchase

• Coupon

• Sachet

• Sample

• Brochure

Communication activities in creating and maintaining favourable relationship betweeen respective organization and different public groups

• Sales promotion

• Advertising

• Public relations

• Personal selling

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

• Public relations

• Personal selling

• Direct marketing

• Social media marketing

The concept of which IMC tool , refers to process of promoting business/ websites through social media platforms

• Direct marketing

• Guerilla marketing

• Interactive advertising

• Social media marketing

The example of which IMC tool is shown in the picture that proves it to be one of expensive forms of promotion ?

• Direct marketing

• Advertising

• Events and Experiences

• Mobile marketing

Select the odd one out from the following ;

• MAGAZINES

• BILLBOARDS

• RADIO

• SPONSORSHIP