Elements of Design

is a straight one-dimensional figure having no thickness and extending infinitely in both directions

• lines

• shapes

• texture

• contrast

It is the feel, appearance, thickness or stickiness of a surface or a substance

• lines

• color

• texture

• contrast

It occurs when two or more related elements are displayed differently

• shapes

• colors

• texture

• contrast

It implies power and sophistication

• white

• pink

• purple

• black

It is also related to sunny, warm, and friendly

• red

• yellow

• orange

• green

Commonly used when a company wishes to emphasize their natural and ethical identification especially products

• yellow

• green

• blue

• purple

It speaks royalty and luxury

• blue

• pink

• purple

• brown

Often used for products related with rural life and the outdoors.

• black

• brown

• white

• pink

it can be fun and girly

• red

• orange

• yellow

• pink

It implies passion, energy, danger, aggression, warmth, and heat.

• red

• orange

• white

• brown