competitor analysis

A competitor analysis may be thought of as a competition analysis at the micro level

• True

• False

The objectives of the competitor analysis are to obtain insight into:

• The strengths and weaknesses of the competitors.

• The future behavior of the competitors.

• Both of them

• None of them

The approach that is be focused not only on searching for weaknesses of the opponent (to gain a competitive advantage for the company) but also on searching for starting points for collaboration is called

• rival approach

• partner approach

• collaborative approach

• Friendly approach

Competitors analysis has

• three phases

• six phases

• five phases

• eight phases

Data regarding competitors are to a large extent ________ in nature.

• Qualitative

• Quantitative

• Both qualitative and quantitative

• All are incorrect

Each quarter, Tammy Anderson, who owns a chain of floral shops, does a detailed analysis of her firm's competitors. This analysis is called:

• competitor analysis

• challenger analysis

• strategic analysis

• participant analysis

According to brand personality traits,the ‘sophistication’ is concluded as brand being

• reliable and intelligent

• daring and imaginative

• cheerful and wholesome

• charming andupper class

The social class who rely on relatives for assistance in trouble times and economic support consider as

• upper middles

• working class

• middle class

• upper uppers

The well-known brand ‘Apple’ is related to brand personality trait of

• ruggedness

• competence

• sophistication

• excitment

In ‘adoption process for new products’, the customer seek information in the

• awarness stage

• interest stage

• evaluation and trial stage

• all of above