Marketing Management Quiz 2

Marketing Management Quiz 2

University

20 Qs

quiz-placeholder

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Marketing Management Quiz 2

Marketing Management Quiz 2

Assessment

Quiz

Other

University

Hard

Created by

Arunnaa Manivannan

Used 89+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is most closely related with the organic growth of an organization?

entering new marketplaces

increasing the operational profitability

increasing productivity of employees

developing new products from within

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

New-to-the-world products are ________.

low-cost products designed to obtain an edge in highly competitive markets

new product enhancements that supplement established products

new versions of an existing product that has been less successful

new products that create an entirely new market

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following firms is most likely to seek radical innovation?

a traditional publishing company

a small scale FMCG company

a firm that procures and markets wheat

a high-tech firm in telecommunications

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A ________ is an elaborated version of the idea expressed in consumer terms.

test brand

"alpha" product

"beta" version

product concept

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Companies pursue _____ as their major price objective if they are plagued with overcapacity, intense competition, or changing consumer wants.

maximum profit share

market skimming

survival

maximum market share

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

If demand hardly changes with small changes in price the demand is _____.

elastic

neutral

inelastic

unitary

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The decline in the average cost with accumulated production is called the _____.

variable cost

demand curve

learning curve

supply curve

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