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Product Life-Cycle Marketing Strategies

Authored by DIVINA RODRIGUEZ

Other

1st - 5th Grade

15 Questions

Used 113+ times

Product Life-Cycle Marketing Strategies
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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

During this stage, sales start to fall. Extension strategies needed to pick up sales again.

Introduction

Growth

Maturity

Decline

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Product life cycle shows the different stages that a product passes through and sales that can be expected at each stage

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Actions a business can take to extend the life of a product and increase sales.

Phase out product

Extension Strategies

Cost-cutting

Phase out unprofitable outlets

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A possible extension strategy is to invest in advertising. The drawback of this is that...

It may attract new customers

Adverts can be very expensive and do not guarantee increased sales.

The business may not have full control

Adverts are repetitive

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Sales rate starts to slow, perhaps a competitor has launched something similar or customers just want something new.

Decline

Development

Maturity

Introduction

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which stage has the least production costs?

Introduction

Growth

Maturity

Decline

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one of the following is NOT an extension strategy?

Explore new markets

Change the price of a product

Lower production and eventually discontinue the product.

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