Tutorial 6

Partnerships are established through __________ except

• honest and open dialog

• antagonistic opinion

• equal communication

Primary stakeholders are key groups that indirectly play active roles to organization performances.

• True

• False

External publics include ____________. (Can choose more one)

• competitors

• creditors

• employee

• suppliers

Stage 3 of a crisis in the news media is availability of concrete details.

• True

• False

First fundamentals that crisis communicators should know is__________.

• Identifying the cause of crisis

• Determine current and future risk

• Communicate early with stakeholders

An organization's doesn't have to admit but should __________. (Can choose more one)

• be honest

• take responsibility

• be accessible

Public feel that organization is guilty for wrong doings when ____________.

• Two or more spokespersons

• No information centre

• No comment

Principle representative of the company.

• Internal public

• External public

Ambivalent refers to __________.

• symmetrical relationship

• antagonistic relationship

• no true relationship

Generally business objectives to gain loyal customers based on the following except ___________.

• Frequent flyer programmes

• Good prices

• Outreach programme

• Annual dinner