
marketing environment
Authored by nur aina
Other
1st - 3rd Grade
Used 5+ times

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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Choose the concept to the following definition:
It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Microenvironment
Macroenvironment
Marketing Environment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a force that does NOT affect the Microenvironment?
The company
The Suppliers and Intermediaries
Customers
The economic environment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The actors close to the company that affect its ability to serve the customers are part of
the Microenvironment
the Macroenvironment
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
the Microenvironment
the Macroenvironment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Choose the concept for the following definition:
The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.
The Company
The Suppliers
The Customers
The Competitors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Firms that provide the resources needed by the company to produce goods or offer services are
the company
the suppliers
the competitors
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
the competitors
the Intermediaries
the publics
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