Which of the following is most closely related with the organic growth of an organization?

• entering new marketplaces

• increasing the operational profitability

• increasing productivity of employees

• developing new products from within

New-to-the-world products are ________.

• low-cost products designed to obtain an edge in highly competitive markets

• new product enhancements that supplement established products

• new versions of an existing product that has been less successful

• new products that create an entirely new market

Product involves either the product or service the business is selling to satisfy customer needs and wants

• True

• False

All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....

• Marketing mix

• The complete package

• Total product concept

• Core product

Packaging can be used to:

• Attract customer attention

• Preserve the produce to ensure quality

• Communicate product benefits

• All of the above

Which element of the marketing mix is a source of revenue for the business?

• Product

• Place

• Promotion

• Price

A factor that does not influence price is:

• The cost of production

• The cost of the item 10 years ago

• The competitive environment

• Whether it is a new or existing product to the market

To maximise customer reach a business should:

• Have a store in a busy shopping centre

• Provide online and in-store shopping options in various locations

• Sell door-to-door

• Have a store in every city

Promotion includes advertising only

• True

• False

What are the 4Ps of the marketing mix?

• product - prices - point - promotion

• product - price - place - promotion

• products - prices - places – promotional

• places - product - promotion - price