Intro to Media Studies - Media Language

What is this model of communication called?

• arrow model

• linear model

• one way model

• simple model

The biggest problem that critics have with the linear model is that...

• it is designed for radio

• it is very old

• it is only about print media

• it does not take into account interactivity

What are the three elements of a code of communication?

• secret key, cipher and message

• signs, rules and shared understanding

• letters, words and sentences

• newspapers, magazines and radio shows

What helps us to understand ambiguous signs?

• context

• jars

• signifiers

• robots

Semiotics is

• a collection of media

• a way to communicate

• a way of talking

• a way of studying the rules or codes which link to form meanings

A sign has two components:

• media and studies

• tools and codes

• butterfly and colour

• signifier and signified

A signifier is...

• a type of butterfly

• the form of a sign

• a type of cipher

• a type of tree

the signified is ...

• the butterfly

• the meaning of the sign

• the tree

• the grandpa of the sign