Event Marketing & Promotion

How many Ps are there in Event Marketing?

• 6

• 7

• 5

• 4

How many Es are there in Event Marketing?

• 4

• 3

• 5

• 6

Which one of the choices is not the 3Es of Event Marketing?

• Entertainment

• Enterprise

• Expositions

• Excitement

"Readiness to take risks or try something untried; energy and initiative" refers to __ in 3Es.

• Expositions

• Excitement

• Enterprise

• Entertainment

What is one of the question you must ask the event sponsor about the product?

• What makes the product unique?

• What is your name?

• What is the corporate financial philosophy?

• What is the cost of doing business?

FAQ refers to _____.

• Favourite Asked Questions

• For Association Questions

• Frequently Associated Questions

• Frequently Asked Questions

_________ allows the corporation having direct contact with the consumer.

• Business plan

• Consumer research

• E-mail

• Product samples

Print ads, radio and television are examples of __________________.

• public relation

• personal selling

• advertising

• sales promotion

Four elements of timing are time of day, days of week, time of year and ________.

• local, ethnic, and religious holidays

• time of week

• public holiday

• day of year

Which of the following is example of personal selling?

• Sales presentations.

• Self-liquidating premiums.

• Newspaper articles.

• Print ads.