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IMC

Authored by Pretty Bhalla

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12th Grade - University

Used 427+ times

IMC
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool involves a person directly talking to someone, face-to-face/ in person?

Advertising

Personal Selling

Direct marketing

Social Media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool involves personal means of communication from companies to indovidual costomers (such as emails, text messages, fliers, catalogs, letters and postcards)?

Personal selling

Sales promotion

PR & publicity

Direct Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool is targeted used to spread goodwill and build a relationship with the public?

PR and Publicity

Sales promotion

Direct marketing

Advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool increases selling for the short-term?

PR and Publicity

Personal selling

Direct marketing

Sales promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which tool targets a mass (large) audience and is not personalized?

personal selling

direct marketing

advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool is also known as "event" marketing (when a company provides money or resources for an event or team in exchange for benefits like advertising its logo at an event)?

sponsorship

direct marketing

advertising

sales promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is relationship marketing?

Marketing that builds an emotional connection with the customer

Marketing to families

Marketing that focuses on using minimal money

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Microsoft

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Apple

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