IMC

Which tool involves a person directly talking to someone, face-to-face/ in person?

• Advertising

• Personal Selling

• Direct marketing

• Social Media

Which tool involves personal means of communication from companies to indovidual costomers (such as emails, text messages, fliers, catalogs, letters and postcards)?

• Personal selling

• Sales promotion

• PR & publicity

• Direct Marketing

Which tool is targeted used to spread goodwill and build a relationship with the public?

• PR and Publicity

• Sales promotion

• Direct marketing

• Advertising

Which tool increases selling for the short-term?

• PR and Publicity

• Personal selling

• Direct marketing

• Sales promotion

Which tool targets a mass (large) audience and is not personalized?

• personal selling

• direct marketing

• advertising

Which tool is also known as "event" marketing (when a company provides money or resources for an event or team in exchange for benefits like advertising its logo at an event)?

• sponsorship

• direct marketing

• advertising

• sales promotion

What is relationship marketing?

• Marketing that builds an emotional connection with the customer

• Marketing to families

• Marketing that focuses on using minimal money

What is guerrilla marketing?

• Using surprising or new ways to market

• Making emotional connections with customers

• Marketing to families

• Marketing by using animals

A paid non-personal message communicated to a select audience through a mass medium is refers to?

• Advertising

• Personal selling

• Sales promotion

• Public relations

The advertising that used to increase demand for all brands of a product in specific industry known as?

• Primary-demand

• Selective-demand

• Institutional

• Comparative