Marketing quiz

Marketing is a process which aims at.........

• Production

• Profit making

• Satisfaction of customer needs

• Selling products

"Many people want BMW,only a few are able to buy" this is an example of

• Need

• Want

• Demand

• Status

What kind of segmentation does McDonald refers to?

• Geographic

• Demographic

• Psychographic

• Behavioural

Marketers often use the term...........to cover the various grouping of the customers

• Buying power

• Demographic segment

• Market

• People

Bread and milk are which kind of products?

• Speciality products

• Convience products

• Shopping products

• Unsought products

Which of the following is NOT considered type of reseller?

• Wholesaler

• Retailer

• Manufacturer

• Distributor

The buying process starts when a buyer recognize a...........

• Product

• An advertisement of the product

• Sales person from previous visit

• Problem or need

..................markets are made up of members of distribution of chain.

• Consumer

• Industrial

• Channel

• Institutional

The promotion "p" of marketing is also known as...........

• Product differentiation

• Marketing communication

• Cost

• Distribution

The most basic level of product is called.........

• Core product

• Central product

• Customized product

• Augment product