Year 11 Media - Recap

This theory suggests that audiences will believe anything that is told by the media

• Uses and Gratifications Theory

• Hypodermic Needle Theory

• Uses and Effects Theory

• Two-Step Flow Theory

This theory sees that individuals has the power and selects the media texts that best suit his/her needs

• Uses and Gratifications Theory

• Bias Theory

• Hypodermic Needle Theory

• Two-Step Flow Theory

What is the definition of audience?

• The readers that the text is designed for

• Anyone who reads the text

• A group of people listening at a concert

• The reason the text is written

What are conventions?

• The normal way of doing things

• A system of signs that are used to create meaning

• Where nuns reside

• Well-established ways of constructing texts

Which of these is an effect of representation?

• Oppression

• Objectification

• An alternate reality

Stereotypes can be defined as:

• An inaccurate representation of everyone's lives

• A complex, inclusive portrayal of people

• Over-generalised belief about a group of people

• The complete truth

Which of the following can show a bias in media texts:

• Use of language

• Emphasis of a certain person

• Omission of opinions or facts

• Photos that highlight a particular feature

• All of the above

A genre is:

• A style or category of media

• A new hashtag

• Type of cheese

• Only in film texts

This theory focuses not on the opinion leaders, but on the audience themselves:

• Hypodermic Needle Theory

• Uses and Gratifications Theory

• The Un-audience Theory

• Two-Step Flow Theory

This theory states that celebrities and politicians influence the media message

• Uses and Gratifications Theory

• Hypodermic Needle Theory

• Two-Step Flow Theory

• Cultural Effects Theory