Year 10 Visual Texts Important Persuasive Techniques

This term refers to the time and place a text is created and helps you to understand what the issue is about. E.g. a cartoon about sports funding during the Olympics.

• hyperbole

• contention

• context

• irony

This term refers to the view the author / cartoonist holds on an issue and wants to persuade the reader to hold a similar position. E.g. that political leaders should not lie.

• cynicism

• satire

• caricature

• contention

This term refers to language that is informal and common in everyday use (sometimes slang). Used to appeal to regular, everyday people. E.g. “Who would elect that drop-kick as Prime Minister? They’d have to be blind drunk to vote for him”.

• colloquial language

• connotation

• cliche

• bias

This term refers to a comparison between two similar things. E.g. Business, like sport, needs good leaders.

• juxtaposition

• symbolism

• allusion

• analogy

This term refers to a way of viewing a group or an individual in a group based on beliefs about how they act, what they wear, their religion, their political views. E.g. that all Star Trek fans are nerds or teachers are old and boring.

• connotation

• stereotype

• black humour

• parody

This term refers to when the literal meaning is the opposite of what is meant. It’s used to emphasise the point. E.g. Footballers are always perfect gentlemen on the field.

• parody

• cliche

• contention

• irony

This term refers to making fun of or ridiculing someone’s foolish behaviour, hypocrisy or wrongdoing. E.g. People who drive huge SUVs should stay in their McMansions and eat caviar and lobster.

• context

• satire

• jargon

• allusion

This term refers to a representation of someone using an exaggeration of certain PHYSICAL features: E.g. elongated nose, large ears or huge head.

• caricature

• parody

• bias

• cynicism

This term refers to a bleak, bitter, negative or sarcastic view about an issue. E.g that the environment is doomed, no matter what we do to try to save it or ambulance officers being attacked by people they are trying to help.

• satire

• parody

• juxtaposition

• cynicism

This term refers to when you lean to one side of an argument, usually based on emotion rather than fact. E.g. Collingwood is undoubtedly the best team in the A.F.L and Matho is the best teacher at I.S.C.

• irony

• bias

• allusion

• stereotype