Advertisement

What is an advertisement?

• any public notice on a notice board.

• is a publicized announcement that promotes a product,service or event.

• is a publicized announcement that appeal to consumer's needs thus enticing him or her to purchase goods and/or services.

• All of the above

In order for the consumer to remember the name of the product the advertiser may do all of the following except

• Place the name of the product in BOLD CAPS

• Repeat the name of the product throughout the advertisement

• Underline the name of the product

• use an image to represent the product.

Suzie wants to look fabulous at her upcoming sweet sixteen party. She tells her parents that she wants the party to be a night that her friends will forever remember.

Which one of Suzette's need will the advertiser appeal to when promoting her party?

• The need to be safe

• The need for relaxation

• The need to be unique or different or apart of an elite group

• The need to be healthy

Marsha wants to promote her company. What can she include to generate interest in advertisement?

• catchy words and phrases

• testimonials from past clients

• famous persons to market her product

• all of the above

What figure of speech is used in the following line, "it's swift, it's sleek, it's spacious"?

• hyperbole

• metaphor

• irony

• alliteration

KFC's logo "nobody does it better" sends the message that

• they are experts in their specific field

• they are never beaten in a competition in their field.

• they have been going this job for many years.

• they always make a profit

Why don't you try BRight DElight? It is a thousand times better than all other pastries. Think pastries, then think BRight DElight, it will definitely put a smile on your face.

The advertiser use all of the following except

• rhetorical question

• rhymes

• hyperbole

• simile

Marshall is concerned about the wave of crime in his community. He has decided to improve the security of his home. Which one of Marshall's need can an advertiser appeal to?

• The need for comfort and relaxation

• The need to safe and secured

• The need to socialize with friends and family

• The need to be different

Advertiser often over emphasized a product's value or worth when using the following technique _______________.

• Statistical Data

• Rhetorical Question

• Hyperbole

• Facts

One of the best ways of causing a consumer to ponder and even consider buying a product is by using ___________.

• Statistical Data

• Survey showing the product's value

• Rhetorical Question showcasing a problem that the consumer may have and the product may be able to solve.

• Testimonies from persons who have used the product.