A temporary event, usually called as a “flash in the pan.”

• TREND
• FAD

It has longer staying power and enjoy a long period of popularity.

• TREND
• FAD

It enjoys a few months of unexpected popularity, but disappears just as quickly as it appears.

• TREND
• FAD

It appears in a single industry and rarely crosses over into others.

• TREND
• FAD

It has the prospect of becoming a long-term influence on the future of a market.

• TREND
• FAD

Ideas that are rooted on the people’s cultural traditions, beliefs, and values.

• TREND
• FAD

It has identifiable and explainable increases caused by the consumers’ needs and in consonance with other consumers’ lifestyles.

• TREND
• FAD

It is determined by an emotional need to purchase, based on publicity and fervent product opinions.

• TREND
• FAD

Crocs rubber clog footwear

• TREND
• FAD

Flat screen LCD and LED televisions

• TREND
• FAD