VIRAL MARKETING

What aspects are behind viral content?

• Big companies

• Creativity

• Hard-work

• Strategy

• Luck

In the context of the reading, what does the word "viral" mean?

• something that will affect your computer

• something that spreads quickly

• something that will affect your body

Through viral marketing, the users _________ to share the content.

• should be paid

• should be forced

• should choose

What is the natural habitat for viral marketing?

According to the text, what is the most general example of viral marketing?

• youtube

• gmail

• yahoo

• instagram

What is the possible disadvantage of viral marketing?

• misinterpretation of the message

• the price of this service

• the damage made to the computer

What are the steps of a viral marketing campaing?

• record your video, send it to your contacts and share it to the public

• create attractive content, upload it and promote it

• know your target, make content and publish it

Determine if the following statement is true or false: virality happens always by accident.

• true

• false

What is the shown dispersion strategy?

• when the user doesn't know that is seeing advertising.

• when the user recognizes advertising at the end.

• when the user recognizes the advertising in the beginning.

What is the concealed strategy?

• When the user recognizes the brand at the end.

• When the user recognizes the brand at the beginning.

• When the user never knows the brand.