1.02 PD051

A person who sells non-sport products through the use of sport is considered a(n

• advertising marketer.

• sport salesperson.

• sport marketer.

• non-sport marketer.

Which of the following positions is a sport-marketing position:

• Advertising director

• Head coach

• Director of hockey operations

• Chief financial officer

Which of the following positions creates the marketing budget for a sport organization:

• Chief executive officer

• Director of development

• Director of marketing

• Director of sales

Which of the following sport-marketing activities involves creating promotional copy for printed publications:

• Advertising

• Merchandising

• Social media

• Sales

Which of the following marketing activities involves selling airtime for sponsors’ verbal messages broadcast over the public address system at games:

• Group sales

• Advertising sales

• Ticket sales

• Corporate sales

Which of the following marketing activities involves keeping detailed ticket sales records:

• Ticket sales

• Market research and development

• Merchandising

• Ticket management

Which of the following marketing activities usually involves planning youth clinics for fans

• Media relations

• Advertising

• Market research and development

• Community relations

Which of the following marketing activities involves responsibility for a sport organization’s licensing activities

• Merchandising

• Public relations

• Community relations

• Sales

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization

• Promotions

• Advertising

• Media relations

• Community relations

Which of the following marketing activities involves answering fan mail for a sport organization:

• Community relations

• Media relations

• Market research and development

• Promotions