Fake News Vocabulary

A goal to be achieved in influencing the audience, often referred to as a hidden agenda

• bias

• agenda

• clickbait

• context

A tendency or opinion for or against a particular thing, often based on prejudice

• clickbait

• context

• credibility

• bias

Online material created to draw traffic to a website rather than inform an audience

• clickbait

• confirmation bias

• credibility

• deep fake

The impact of desire on beliefs (we believe what we want to believe)

• deep fake

• credibility

• confirmation bias

• journalism

The situation surrounding an event

• context

• fringe source

• mainstream media

• native ad

The quality of being trustworthy

• spin

• sponsored content

• verification

• credibility

Machine learning technology that manipulates or fabricates audio and/or video recordings to show people doing or saying things that they never did or said.

• Deep fake

• journalism

• primary source

• satire

A media outlet that disseminates information that is significantly different from mainstream views

• Fringe source

• vetting

• verification

• sponsored content

The activity of gathering, assessing, creating, and presenting news and information.

• Journalism

• fringe source

• spin

• sponsored content

News outlets that both reflect and influence the opinions of a large number of people

• mainstream media

• primary source

• agenda

• bias