The Design Team

The people who buy and use the product

• Consumer

• Market Researcher

• Manufacturer

The people who design how the product looks

• Consumer

• Retailer

• Designer

Looks at the ergonomics of the product

• Ergonomists

• Manufacturer

• Designer

The people who sell the product

• Manufacturer

• Retailer

• Marketing Team

Promote the product in the market

• Retailers

• Marketing Team

• Market Researchers

Manufactures the product

• Manufacturer

• Designer

• Engineers

Works out how the product will work and go together

• Manufacturer

• Designer

• Engineers

Sets the budget

• Consumer

• Accountant

• Retailers

Looks at the economy

• Market Researchers

• Designer

• Economist

Looks at existing products and asks the market what they want

• Marketing Researchers

• Retailer

• Marketing Team