The Marketing Mix

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Which part of the four P's of marketing effects the location and transportation of the product

• Place Physical distribution

• Planning
• Pricing
• Promotion

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

• Price
• Product
• Place/Distribution
• Promotion

Which of the following is a method used to communicate with customers:

• Personal selling

• Manufacturing

• Customer orientation

• Marketing concept

Of the following, which is a durable good:

• Computer

• Insect repellent

• Hamburger

• Lip balm

Which of the following activities is an aspect of marketing a service:

• Finding out customers’ favorite coffee flavors

• Determining how much to charge for a haircut

• Developing a new, improved cell phone

• Advertising the state of Michigan on television

According to the marketing concept, which option demonstrates customer orientation?

• Convincing a buyer to buy

• Researching a firm’s competitors

• Finding out what a buyer wants

• Advertising the features of a product

According to the marketing concept, which option shows company commitment?

• Leaving marketing to the marketing department

• Teaching marketing to college marketing students

• Setting aside funds to research what customers want

• Pricing a product to maximize profitability per item