VCE Media: Agency and Control - Terms and Definitions

Agency

• The capacity for individuals to act independently and to make their own choices on their consumption of media

• The power to influence or direct peoples behavior and choices. Power of how media can be shaped and directed

• The need for individuals to independently follow media regulations when consuming media.

• None of these

Control

• The capacity for individuals to act independently and to make their own choices on their consumption of media

• The power to influence or direct peoples behavior and choices. Power of how media can be shaped and directed

• The need for individuals to independently follow media regulations when consuming media.

• None of these

Mass Media

• When the media reaches critical mass, ie. when media has complete control over a society

• When the media gather after Catholic mass on Sunday

• A section of the media specifically designed to reach a large audience

• None of these

Feedback loop

• the process that a media message takes on its way to an audience, and back again to the creator.

• journalist's microphone sending feedback through the speaker system

• the process of government seeking audience feedback on media ratings, eg. G, PG, M, MA15+, and R from audiences.

• None of these

Media stakeholders

• producers, cast and crew involved in a media production

• governments, journalists and media audience

• people, organisations and governments involved in the media

• government owned media, private media companies and social media

Media institutions

• Established and regulated organisation that owns, and produces many different media products, systems, and texts.

• Government organisation that own and control media companies

• Schools and universities that teach Media studies

• None of these

Media regulation

• Rules that affect the media, enforced by the jurisdiction of law, eg film classification

• Classification of television and movies (PG, M, etc)

• Regular watching of television programs such as binge watching

• None of these

Web 2.0

• the second stage of development of the Internet, characterized especially by the changes from 3G to 4G technologies

• the second stage of development of the Internet, in particular social media, launched by Twitter and Facebook

• the second stage of development of the Internet, characterized especially by the change from static web pages to dynamic or user-generated content, eg. blogs, social media, etc

• the second stage of development of the Internet, especially the introduction of the world wide web, branching away from email.