PRODUCT CLASSIFICATION

Durability and Tangibility Goods are classified as:

• Materials&Parts, Capital Items, Supplies&Business Services

• Convenience goods and Specialty goods

• Services, Durable and Non-Durable Goods

• Unsought and Shopping Goods

Explain Non- Durable Goods

• Tangible goods normally consumed in either one or a couple of uses.

• Tangible goods can normally be used for many years.

• Intangible, inseparable and inconsistent products.

• Purchased frequently with minimum effort and time to make a buying decision.

Select Impulse Goods from the following (May include more than one option)

• Chocolate, Snacks

• Bread, Milk, Eggs

• Chips, Mints, Cold Drinks

• Tooth Brushes, Shaving Blades

Select the main features of Shopping Products (May include more than one option)

• Durable in nature

• Obtainable at low prices

• Purchase of the products are planned prior

• Products are easily substitutable

• Sale of the products are limited to few places

What are Regularly Unsought Products?

• Products that are available in the market but the potential buyers don't know about their existence or don't want to purchase them.

• The marketers task is to inform target consumers of the existence of the product, stimulate demand and persuade them to buy the product.

• The products which exist but the consumers don't want to purchase them as of now, but might eventually purchase them.

• Products that are considered to be non-standardized.

How are Shopping Goods Priced?

• Low Priced

• Varies from Product to Product

• High Priced

• Moderate Priced

Supplies are classified as:

• Maintenance&Repair Items and Operating Supplies

• Maintenance Services and Business Advisory Services

• Installations and Equipments

Give a Feature of Industrial Product: (Open Ended Question i.e. you may type anyone feature that you know)

(a)   are the goods used in producing the finished goods. (Capitalize the starting letter of each word you type as the answer eg: Convenience Products)

Specialty products are goods with __________ or __________ for which a sufficient no. of buyers are willing to make a special purchase effort.

• Unique Characteristics, Brand Identification

• Unlike, Non-standardized

• Quality, Price