Work the Big Seven Pretest

The interrelated activities involved in getting proeducts from producers to consumers are known as marketing.

• functions.

• research.

• concepts.

• strategies.

Which marketing function helps businesspeople forecast how much will be sold in a given period.

• Market planning

• Risk Management

• Promotion

• Channel management

Which marketing function helps marketers answer the questions, "What are we going to produce or sell?"

• Product/Service Management

• Marketing-Information Management

• Selling

• Promotion

Your job is to inform consumers about new services being offered by your business. You will be involved in what marketing function?

• Promotion

• Financing

• Pricing

• Distribution

What marketing function helps marketers decide to whom to sell?

• Marketing-information management

• Product/Service management

• Financing

• Pricing

The marketing function which involves determining the dollar amounts it will cost customers to buy certain goods and services is called

• pricing.

• marking.

• cash discounting.

• break-even analysis.

At an exhibit, an employee helps customers make selections of new items that appeal to them. Which function of marketing is the salesperson performing?

• Selling

• Promotion

• Pricing

• Distribution

Which of the following marketing functions helps businesses answer the question "Where will the products be offered?"

• Channel m anagement

• Selling

• Promotion

• Product/Service management

Which of the following statements is true about marketing functions

• Marketing functions work together to get products from producers to consumers.

• Some of the marketing rfunctions are much more important than others.

• The marketing functions are important to producers but not to consumers.

• Each of the marketing functions is independent of the others.

A novelty store owner ordered 500 Freddy Kreuger masks to sell during the Halloween season because they sold out early last year. This year, only 50 sold, and the owner was left with a large surplus. Which marketing function could have been used to prevent this situation?

• Marketing-Information management

• Selling

• Pricing

• Product/Service management