
chapter 14
Quiz
•
Professional Development
•
Professional Development
•
Practice Problem
•
Easy
Yanting Wu
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
mercantile philosophy
hierarchy of needs
relationship approach to marketing
marketing concept
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
As the campaign manager for a candidate for the Canadian Federal Parliament, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:
the use of marketing by a non-profit organization.
a non-profit application of the production era strategy.
the selling of a political candidate.
an extension of the profit orientation to a non-profit organization.
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
While the four Ps help us remember the basics of the __________, they don't include everything that goes into the marketing process.
production operations
marketing mix
product development
competitive benchmarking
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A firm's marketing mix refers to the combination of:
goods the firm offers to different market segments.
advertising media the firm utilizes to promote its products.
strategies regarding product, price, place, and promotion.
people directly involved in making marketing decisions.
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.
product
brand
prototype
concept test
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services
Advertising
Promotion
Pre-selling
Closing
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A firm gathers ___________ data by conducting surveys, interviewing customers, or mailing out questionnaires.
primary
secondary
non-referenced
unbiased
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