chapter 14

chapter 14

Professional Development

10 Qs

quiz-placeholder

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chapter 14

chapter 14

Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Easy

Created by

Yanting Wu

Used 2+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.

mercantile philosophy

hierarchy of needs

relationship approach to marketing

marketing concept

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

As the campaign manager for a candidate for the Canadian Federal Parliament, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:

the use of marketing by a non-profit organization.

a non-profit application of the production era strategy.

the selling of a political candidate.

an extension of the profit orientation to a non-profit organization.

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

While the four Ps help us remember the basics of the __________, they don't include everything that goes into the marketing process.

production operations

marketing mix

product development

competitive benchmarking

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A firm's marketing mix refers to the combination of:

goods the firm offers to different market segments.

advertising media the firm utilizes to promote its products.

strategies regarding product, price, place, and promotion.

people directly involved in making marketing decisions.

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.

product

brand

prototype

concept test

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services

Advertising

Promotion

Pre-selling

Closing

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A firm gathers ___________ data by conducting surveys, interviewing customers, or mailing out questionnaires.

primary

secondary

non-referenced

unbiased

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