Market research

___________ is used when getting the information from the respondents involves too much time, travelling and money

• interviews

• convenience sampling

• cluster sampling

• observations

____________ uses respondents that are easy to reach in a study, e.g. students using classmates for a survey

• focus groups

• random sampling

• snowballing

• convenience sampling

_____________ involve forming small groups to get deeper insights into attitudes and behaviors of respondents

• focus groups

• population groups

• socio-economic groups

• random groups

____________ are a type of primary research that involves open questions between the interviewer & respondent

• surveys

• observations

• interviews

• quotas

____________ refers to marketing activities to discover opinions, preferences and beliefs of customers to anticipate needs and wants

• Market analysis

• Market research

• Market observations

• Market sampling

____________ are a method of primary research that involves watching customer behavior in different situations

• Sampling

• Surveys

• Observations

• Focus groups

_______________ is research that gathers new information first-hand for a specific purpose

• Random sampling

• Interviews

• Primary research

• Secondary research

___________ are caused by human mistakes in recording, processing or analysing data, or because of faulty information given by respondents

• Biases

• Observations

• Non-sampling errors

• Sampling errors

______________ involves gathering non-numerical answers and opinions from respondents

• Quantitative market research

• Qualitative market research

• Snowballing research

• Market analysis

_______________ is the most common sampling method involving a certain number of people from different market segments

• Random sampling

• Cluster sampling

• Quota sampling

• Convenience samplig