RTP Unit 1 MCQ Revision

The 4Ps of marketing consist of Price,

• Place, People, Promotion.
• Place, Product, Promotion.
• Place, Prominent, Promotion.
• Place, Packaging, Promotion.

Price is

• a figure set by industry.
• what you want to sell the customer at.
• the amount the customer is willing to pay for the product.
• what companies perceive the value of a product/service to be.

Sales promotions aimed at new customers are done in order to

• encourage trial.
• build customer loyalty.
• deflect attention from price.
• counter competitor’s promotional activity.

Which one of the following is NOT an objective of advertising?

• Enforcement.
• Informative.
• Persuasive.
• Reminder.

Which one of the following indicates a Pull strategy?

• Personal selling.
• Point of sale display.
• Trade advertising to interest wholesalers and retailers.
• High spending on advertising and consumer promotion.

Which one of the following is a tool of in-store sales promotions?

• Kiosk.
• Coupons.
• Show flat.
• Exhibition sales.

Which one of the following is FALSE about sales promotion?

• Increase sales.
• Long term incentive.
• Attract more attention.
• Create product awareness.

A push strategy involves “pushing” the product through marketing channels to

• retailers.
• wholesalers.
• manufacturers.
• final consumers.

Building and maintaining national or local community relations is associated with

• advertising.
• public relations.
• personal selling.
• sales promotion.

This is an example of a push strategy which can be represented as

• manufacturer, consumer, retailer.

• consumer, retailer, manufacturer.

• manufacturer, retailer, consumer.

• retailer, manufacturer, consumer.