Agri Marketing 1

The producer/farmer/cultivator, pre-harvest contractor, itinerary merchants, transport agents.

• Primary market

• Secondary

• Tertiary

Human activity directed at satisfying needs and wants through exchange processes

• marketing

• economics

• agriculture

• social science

Includes all the activities associated with agricultural production and with food, feed, and fiber assembly, processing, and distribution to final consumers, including analyses of consumer’s needs, motivations, and purchasing and consumption behavior.

• farming

• gardening

• agricultural marketing

• processing

The process of segregating the huge amount produce into different categories on the basis of variety, quality, size, etc. This can help to establish standards for those produce.

• concentgration

• packaging

• grading

• warehousing

The last function performed in all marketing is distribution of products from the place of warehouse to retail outlet for final consumption.

• warehousing

• grading

• sorting

• distribution

Factors that cannot be controlled (political and legal, economic, law and regulation, social & culture, technologies, & demographic).

• Environmental

• consumer

• marketing mix

• internal

Financial agents and processing agents are involved in secondary market in addition to primary market functionaries.

• primary

• secondary

• tertiary

Commercial analyst and shipping agents are also involved in this market stage.al, based on technical and economic considerations, and includes pre- and post-harvest operations,

• primary

• secondary

• tertiary

Process of producing goods such as crops and livestock.

• marketing

• agriculture

• buisness development

Marketing of fertilizer, pesticides and others.

• Input marketing

• product marketing

• agricultural marketing

• agricultural supply dealership