Market Research Review

Data that is pulled from an outside sources such as the census is ....

• primary data

• secondary data

• market research

• statistics

Primary data is...

• The most improtant collected data

• The data that supports your theory

• Data that is collected first-hand

• Data from secondary sources

Using demographic and geographic data to take a snapshot of your sample population is....

• describing your sample

• making inferences

• creating your sample

• selling your product

Making inferences and/or correlations is....

• reporting the most popular or least popular trends

• finding possible relationships or trends

• using geographic data

• using demographic data

Market Research can help us

• Be proactive with your customer base

• Improve Marketing mix

• Address your Competition

• All of the above

Pre Existing data gathered from another source that can be used in market research

• Primary Research

• Secondary Research

Which is NOT one of the three research methods?

• Experiment

• Market Research

• Observation

• Survey

These are a specific geographic regions to be the study for research purposes...

• Moderators

• Test Markets

• Customer Reward Cards:

• Observations

What is NOT true about focus groups?

• Can only be done through observation research

• Involves 6-10 participants

• Considered qualitative research

• Focus group sessions can become a basis for a questionnaires

A research method used for collecting data from a defined group of respondents to gain information and insights into various topics of interest...

• Surveys

• Observation

• Experimental