N4/5 Admin - Corporate Image & Electronic Comms

Identify the features of Corporate Image

• Logo

• Standardised documents - fonts/colours/graphics

• Shiny shoes

• Slogan

• Staff Uniform

Identify the benefits of having a corporate image

• No recognisable brand

• Staff are more consistent

• Less professional reputation

• Instantly recognisable brand

What are the consequences of a negative public image

• Less professional reputation

• More professional reputation

• Staff are less consistent

• No recognisable brand

Which of the following are electronic methods of communication?

• Email

• Blog

• Letter

• Memo

Which methods of communication would you use for an announcement of special offers to customers/potential customers?

• Word of mouth

• Social media

• Website

• Email

Corporate image is the way that a company is perceived by others

• True

• False