Media terminology 10

This is a description of what you see in the media text

• denotation

• connotation

• connotate

• inferral

This refers to the way in which media portrays certain groups , ideas or places. It is how the media creates a 'new' reality.

• stereotype

• representation

• denotation

• ideologies

This is simply defined as 'many meanings'. In media all texts are open to multiple interpretations

This refers to a company or organization that is responsible for a media text. This could be through marketing, production, distribution or regulation.

Rules or agreed practices that relate to particular genres or styles of media productions. These are informed by past practices and developing audience experiences and expectations.

• codes

• ideologies

• narrative

• conventions

The people who consume a text by watching, listening to or reading it

• viewers

• audience

• teenagers

• parents

These are a shared set of ideas and beliefs about what is right or wrong. They might be about gender roles, society or the economy

The way in which a story is put together in a text

• denotation

• ideology

• genre

• narrative

This is what the denotation represents, the meaning associated with the text eg. white = purity, innocence

• denotation

• connotation

• representation

• reality

A way of categorising a text according to its form, style and content. One way to analyse this is to look at Narrative, Characters, Iconography and Setting.

• Category

• Code

• Genre

• Institution