Chapter 2. Developing Marketing Strategic and Plan
Authored by Marheni Saputri
Social Studies
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Phases of Value Creation and Delivery such as, except....
Choosing the Value
Communicating the Value
Providing The Value
Designing The Value
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one is not true about Core Competencies
It is difficult for competitors to imitate
It has applications in a wide variety of markets.
It is a source that company cost a lot of money
It is a source of competitive advantage and makes a significant contribution to perceived customer benefits
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Core Competencies of Starbucks is....
freshly roasted and poured coffee
Cafe and hangout places
Localized Customer Experience
Fast Food and Snack
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
integrating the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders
Value Chain
Holistic Marketing
Value Proposition
Core Competencies
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How a company identifies new value opportunities, called....
Value Exploration
Value Creation
Value Delivery
Value Chain
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How a company uses its capabilities and infrastructure to deliver the new value offerings more efficiently, called....
Value Exploration
Value Creation
Value Delivery
Value Chain
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Most large companies consist of four organizational levels such as......
(1) corporate, (2) business, (3) business unit, and (4) product.
(1) corporate, (2) division, (3) business unit, and (4) product.
(1) corporate, (2) division, (3) services, and (4) product.
(1) Business, (2) division, (3) business unit, and (4) product
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