Chapter 2. Developing Marketing Strategic and Plan

Phases of Value Creation and Delivery such as, except....

• Choosing the Value

• Communicating the Value

• Providing The Value

• Designing The Value

Which one is not true about Core Competencies

• It is difficult for competitors to imitate

• It has applications in a wide variety of markets.

• It is a source that company cost a lot of money

• It is a source of competitive advantage and makes a significant contribution to perceived customer benefits

Core Competencies of Starbucks is....

• freshly roasted and poured coffee

• Cafe and hangout places

• Localized Customer Experience

• Fast Food and Snack

integrating the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders

• Value Chain

• Holistic Marketing

• Value Proposition

• Core Competencies

How a company identifies new value opportunities, called....

• Value Exploration

• Value Creation

• Value Delivery

• Value Chain

How a company uses its capabilities and infrastructure to deliver the new value offerings more efficiently, called....

• Value Exploration

• Value Creation

• Value Delivery

• Value Chain

Most large companies consist of four organizational levels such as......

• (1) corporate, (2) business, (3) business unit, and (4) product.

• (1) corporate, (2) division, (3) business unit, and (4) product.

• (1) corporate, (2) division, (3) services, and (4) product.

• (1) Business, (2) division, (3) business unit, and (4) product

a marketing plan operates at a ...

• strategic and business level

• strategic and corporate level

• business and tactical level

• strategic and tactical level

"Tactical" level of marketing plan such as, ....

• Analysis of marketing opportunities

• Product features

• Target marketing decisions

• Value proposition

How people dress in company, called...

• Company Uniform

• Company Culture

• Company Strategy

• Company Beliefs