MARKETING MYOPIA

Who coined the term marketing myopia?

• Thomas Levitt

• Theodore Levitt

• Dale Carnegie

• Donny Deutsch

What's the best explanation of marketing myopia?

• Marketing for an optometrist

• Marketing strategy for the short-term

• Marketing that is shortsighted

• Marketing that focuses merely on selling a product

Today, marketing must be understood in a new sense that can be characterized as:

• “Get there first with the most.”

• “Management of youth demand.”

• “Satisfying customer needs.”

• “Telling and selling.”

Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________.

• product concept

• selling concept

• marketing concept

• production concept

The term MYOPIA is connected with ______

• ears

• eyes

• lungs

• none of the above

Identify the ways to overcome MARKETING MYOPIA

• Be Customer Led , nor Product Oriented

• Market orientation should permeate throughout the organization

• Managers need to be proactive and visionary

• All of the above

Kodak lost much of its share to Sony cameras when digital cameras boomed and Kodak didn't plan for it. this is as a result of marketing myopia.

• True

• False

Nokia losing its marketing share to android and IOS is a s a result of marketing myopia.

• True

• False