advertising agency is an _____________ organisation.

• dependant

• inter-linked

• independent

• associated

agency earns income from the following sources. put tick mark in front of correct answers

• commission

• fees for services

• sale of ad space & time

• bonus

copywriting & artwork comes under which department of ad agency

• accounts

• creative

• media

• finance

write 4 types of advertising agencies

write 4 factors by which one can select an ad agency

there should be mutual _________________ between agency & client to maintain good relationship

regular __________ should be conducted to maintain good rapport between the client & agency

• parties

• breaks

• fights

• meetings

tick the correct options which shows reasons for client turnover

• change in location

• good relationship

• dissatisfaction

• difference in opinion

• higher rates

what is the another word for creative pitch ?

list down some human (people skills) required for a career

• to lead

• to motivate

• to fight

• to develop team spirit

• to increase stress