Print Advertisements

This is a form of print media

• True

• False

Advertisements are to attract and persuade consumers to buy the products or services

• True

• False

Who is the target audience of this advertisement?

• People who are interested in sea voyage

• people who are interested in taking a cruise

• people who has an interest in cars

What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

What part of print ad that catches the reader's attention?

• Copy

• Illustration

• Headline

• Signature

Which part of the print advertisement that explains the campaign?

• Copy

• Headline

• Illustration

• Signature

The photograph or drawing in a print advertisement.

• Copy

• Headline

• Illustration

• Signature

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

• Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

• The actual text of the ad.

• A catchphrase that evokes some kind of feeling about the company and the product.

SLOGAN

• A unique design symbol that helps identify the company visually. .

• The actual text of the ad.

• A catchphrase that evokes some kind of feeling about the company and the product.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

IMAGE

• The actual text of the ad.

• Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

• A unique design symbol that helps identify the company visually.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.