Marketing Ch 2 Quiz

Which of the following is not apart of the SWOT analysis?

• Threat

• Weakness

• Technology

• Strength

_____ is a formal, written document that directs a company's activities for a specific period of time.

• PEST analysis

• Marketing plan

• Executive summary

• SWOT analysis

_____ is the study of the internal and external factors that affect marketing strategies.

• PEST analysis

• SWOT analysis

• Situation analysis

• Executive summary

_____ is another name for the projection of probable future sales in units or dollars.

• Profit

• Stock outlook

• Sales forecasts

• Performance

Which of the following is a factor within the PEST analysis?

• Profit/Loss Factors

• Ergonomic Factors

• Sociology Factors

• Technology Factors

Which of the following is not an objective within a marketing plan?

• Many-minded

• Specific

• Realistic

• Time Framed

Which of the following is not a political issue that a company needs to be aware of?

• Changes in laws and regulations

• Political structures

• Healthcare issues within a country

• Laws that govern a business operation

What might a company do during a recession?

• Hire more employees

• Open more retail stores

• Develop a less expensive line of goods

• Spend more on research and development efforts

Which of the following would be considered an Internal Strength within a company?

• Strong economy

• Creative product developers

• Legal issues

• Few employees

Which might be a question you would ask about a company's production capability?

• Has the company been profitable?

• What is the quality of the staff?

• What are the present pricing strategies?

• What percentage of sales come from products that are five years or older?