Marketing Ch 2 Quiz

Marketing Ch 2 Quiz

9th - 12th Grade

26 Qs

quiz-placeholder

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Marketing Ch 2 Quiz

Marketing Ch 2 Quiz

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Lenzi O'Connor

Used 1+ times

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26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not apart of the SWOT analysis?

Threat

Weakness

Technology

Strength

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ is a formal, written document that directs a company's activities for a specific period of time.

PEST analysis

Marketing plan

Executive summary

SWOT analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ is the study of the internal and external factors that affect marketing strategies.

PEST analysis

SWOT analysis

Situation analysis

Executive summary

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ is another name for the projection of probable future sales in units or dollars.

Profit

Stock outlook

Sales forecasts

Performance

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a factor within the PEST analysis?

Profit/Loss Factors

Ergonomic Factors

Sociology Factors

Technology Factors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an objective within a marketing plan?

Many-minded

Specific

Realistic

Time Framed

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a political issue that a company needs to be aware of?

Changes in laws and regulations

Political structures

Healthcare issues within a country

Laws that govern a business operation

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