CHAPTER 2 MKT310

CHAPTER 2 MKT310

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20 Qs

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CHAPTER 2 MKT310

CHAPTER 2 MKT310

Assessment

Quiz

Social Studies

University

Medium

Created by

SHAKIRAH SAAD

Used 79+ times

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20 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Development of PR International can be seen in logistic and information activities.

TRUE

FALSE

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Persuasion is PR key is activities to influence people and it is known as manipulation.

TRUE

FALSE

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Development of PR in private sector in Malaysia can be seen with the establishment of in-house PR (PR DEPARTMENT) in Multinational Company.

TRUE

FALSE

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The two variables to explain the PR models are meaning and purposes of communication.

TRUE

FALSE

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Public Information model can be referred to dialogue and discussion to change both parties’ organisation and public

TRUE

FALSE

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The two-way Symmetrical model describes PR based on research and emphasizes on negotiation.

TRUE

FALSE

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The Mixed Motive Model is a middle ground between two way asymmetrical model and public information model.

TRUE

FALSE

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