CHAPTER 2 MKT310
Authored by SHAKIRAH SAAD
Social Studies
University
Used 79+ times
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20 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Development of PR International can be seen in logistic and information activities.
TRUE
FALSE
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Persuasion is PR key is activities to influence people and it is known as manipulation.
TRUE
FALSE
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Development of PR in private sector in Malaysia can be seen with the establishment of in-house PR (PR DEPARTMENT) in Multinational Company.
TRUE
FALSE
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The two variables to explain the PR models are meaning and purposes of communication.
TRUE
FALSE
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Public Information model can be referred to dialogue and discussion to change both parties’ organisation and public
TRUE
FALSE
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The two-way Symmetrical model describes PR based on research and emphasizes on negotiation.
TRUE
FALSE
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The Mixed Motive Model is a middle ground between two way asymmetrical model and public information model.
TRUE
FALSE
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