Market Leader upper-intermediate unit 2 vocabulary

The most important decisions for international marketing are probably those of product ... and variety reduction.

• shopping

• position

• standardisation

• target

In international marketing, it is necessary to meet individual national requirements, in particular where ... goods are concerned.

• shopping

• position

• target

• consumer

Licensing is an option which may enable the marketer to improve profits while retaining market ...

• shopping

• position

• target

• competitive

In order to secure a ... advantage companies will try to make their products and services stand out from their competitors'.

• behaviour

• competitive

• mix

• mission

It is extremely important for marketers to understand the buying ... of existing and potential customers.

• behaviour

• competitive

• mix

• mission

A ... statement is a short written statement made by an organisation, intended to communicate its aims to customers, employees and shareholders.

• behaviour

• competitive

• mix

• mission

A good product ... is the one which satisfies the needs of the customer and makes a product eye-catching in the marketplace.

• shopping

• position

• target

• design

In the most of our cities there are numerous ... malls which offer customers free parking and where all the major retail brands can be purchased under one roof.

• shopping

• position

• target

• mix

The main elements of the marketing ... are product, price, promotion and place.

• consumer

• behaviour

• mix

• mission

Marketers sometimes focus on particular segments of a given overall market. This process in known as ... marketing,

• shopping

• target

• position

• standardisation