Attitude

What is attitude?

• a relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events or symbols".

• a relatively permanent change in behavior brought about by experience

• a quality or characteristic that someone or something has

ABC components of attitude are

• affective, behavioral and cognitive

• adversity, belief and consequences

• affective behavioral consequences

Affective refers to

• feelings and emotions

• actions

• beliefs

Attitudes are formed through

• experience

• social factors

• learning

• Observation

• all of the above

Attitude strength refers to:

• The strength with which an attitude is held is often a good predictor of behavior

• How long an attitude works

Importance / personal relevance refers to

• how much a person knows about the attitude object.

• how significant the attitude is for the person and relates to self-interest, social identification and value.

Cognitive Dissonance was proposed by

• Dennise Richard

• Hans Seyle

• Leon Festinger

Cognitive Dissonance refers to

• Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors.

• equilibrium in thoughts , skills and action

Prejudice refers to

• negative attitude toward members of a group

• simplified assumption about a group based on prior assumptions.

Stereotype refers to

• blind discrimination of things

• simplified assumption about a group based on prior assumptions.