Air Jordans: Demanding The Brand Assessment

Which of these is a reason given for why people pay more for name brands?

• Name brands are better quality.

• Name brands are popular.

• Name brands have been around longer.

• Name brands have more choices.

Tags

CCSS.RL.4.5

CCSS.RI.4.8

CCSS.RI.5.8

CCSS.RI.2.9

CCSS.RI.6.1

What is another way of saying that Air Jordans are desirable?

• They are lightweight.

• They are expensive.

• They are branded with a unique logo.

• They are wanted by many people.

Tags

CCSS.RL.3.4

CCSS.RI.3.4

CCSS.RI.5.4

CCSS.RL.4.4

CCSS.RL.5.4

What is the most likely reason that Michael Jordan and Nike created the Jordan Brand?

• They wanted other players to create their own brands.

• They were worried that Air Jordans would stop selling well.

• They thought it could be as successful as the Air Jordan brand.

• They didn't have any more ideas for basketball shoes.

Tags

CCSS.RI.4.9

CCSS.RI.5.9

CCSS.RL.4.2

CCSS.RL.5.2

CCSS.RL.6.2

Which of these is a main idea in the text?

• Celebrity endorsements can make people want to buy products.

• Nike's competitors tried to copy Air Jordan technology.

• Commercials for Air Jordans showed Michael Jordan leaping and scoring a basket.

• A pair of Air Jordans can cost several hundred dollars today.

Tags

CCSS.RI.5.2

CCSS.RL.5.2

CCSS.RI.4.2

CCSS.RL.3.2

CCSS.RL.4.2

What type of question is the following?

What does the Jordan Brand logo look like?

• Factual - have a correct answer that can be found in the text.

• Background - go beyond the text and can be answered with other sources.

• Vocabulary - dealing with unfamiliar and important words or phrases in the text

• Speculative - questions about the topic but readers have to guess or invent answers

• Interpretive - have more than one viable answer that could be debated that can be supported from text

Tags

CCSS.RL.3.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RI.2.1

CCSS.RI.1.4

What type of question is the following?

What does "apparel" mean?

• Factual - have a correct answer that can be found in the text.

• Background - go beyond the text and can be answered with other sources.

• Vocabulary - dealing with unfamiliar and important words or phrases in the text

• Speculative - questions about the topic but readers have to guess or invent answers

• Interpretive - have more than one viable answer that could be debated that can be supported from text

Tags

CCSS.RL.3.1

CCSS.RI.3.1

CCSS.RI.2.1

CCSS.RL.2.1

CCSS.RI.1.4

What type of question is the following?

Why did the NBA have rules about uniforms?

• Factual - have a correct answer that can be found in the text.

• Background - go beyond the text and can be answered with other sources.

• Vocabulary - dealing with unfamiliar and important words or phrases in the text

• Speculative - questions about the topic but readers have to guess or invent answers

• Evaluative - ask for a reader's opinion, can have more than one viable answer, support comes from text and reader's background knowledge

Tags

CCSS.RL.3.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RI.2.1

CCSS.RL.1.1

What type of question is the following?

Will Air Jordans stay popular or not?

• Factual - have a correct answer that can be found in the text.

• Background - go beyond the text and can be answered with other sources.

• Vocabulary - dealing with unfamiliar and important words or phrases in the text

• Speculative - questions about the topic but readers have to guess or invent answers

• Evaluative - ask for a reader's opinion, can have more than one viable answer, support comes from text and reader's background knowledge

Tags

CCSS.RL.3.1

CCSS.RI.3.1

CCSS.RI.2.1

CCSS.RL.2.1

CCSS.RL.1.1

What type of question is the following?

Is the text suggesting that celebrity endorsement is a good or bad thing?

• Factual - have a correct answer that can be found in the text.

• Background - go beyond the text and can be answered with other sources.

• Interpretive - have more than one viable answer that could be debated that can be supported from text

• Speculative - questions about the topic but readers have to guess or invent answers

• Evaluative - ask for a reader's opinion, can have more than one viable answer, support comes from text and reader's background knowledge

Tags

CCSS.RL.3.1

CCSS.RI.3.1

CCSS.RI.2.1

CCSS.RL.2.1

CCSS.RI.1.1

What type of question is the following?

Are Air Jordans worth the price?

• Factual - have a correct answer that can be found in the text.

• Background - go beyond the text and can be answered with other sources.

• Interpretive - have more than one viable answer that could be debated that can be supported from text

• Speculative - questions about the topic but readers have to guess or invent answers

• Evaluative - ask for a reader's opinion, can have more than one viable answer, support comes from text and reader's background knowledge

Tags

CCSS.RI.3.1

CCSS.RL.3.1

CCSS.RI.2.1

CCSS.RL.2.1

CCSS.RI.1.1