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Air Jordans: Demanding The Brand Assessment

Authored by Nick Noel

English

3rd - 5th Grade

CCSS covered

Used 76+ times

Air Jordans:  Demanding The Brand Assessment
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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of these is a reason given for why people pay more for name brands?

Name brands are better quality.

Name brands are popular.

Name brands have been around longer.

Name brands have more choices.

Tags

CCSS.RI.2.9

CCSS.RI.4.8

CCSS.RI.5.8

CCSS.RL.4.5

CCSS.RL.6.1

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is another way of saying that Air Jordans are desirable?

They are lightweight.

They are expensive.

They are branded with a unique logo.

They are wanted by many people.

Tags

CCSS.RI.3.4

CCSS.RI.5.4

CCSS.RL.4.4

CCSS.RL.5.1

CCSS.RL.5.4

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the most likely reason that Michael Jordan and Nike created the Jordan Brand?

They wanted other players to create their own brands.

They were worried that Air Jordans would stop selling well.

They thought it could be as successful as the Air Jordan brand.

They didn't have any more ideas for basketball shoes.

Tags

CCSS.RL.4.2

CCSS.RL.5.2

CCSS.RI.4.9

CCSS.RI.5.9

CCSS.RI.6.2

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is a main idea in the text?

Celebrity endorsements can make people want to buy products.

Nike's competitors tried to copy Air Jordan technology.

Commercials for Air Jordans showed Michael Jordan leaping and scoring a basket.

A pair of Air Jordans can cost several hundred dollars today.

Tags

CCSS.RL.4.2

CCSS.RL.5.2

CCSS.RI.3.2

CCSS.RI.4.2

CCSS.RI.5.2

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of question is the following?


What does the Jordan Brand logo look like?

Factual - have a correct answer that can be found in the text.

Background - go beyond the text and can be answered with other sources.

Vocabulary - dealing with unfamiliar and important words or phrases in the text

Speculative - questions about the topic but readers have to guess or invent answers

Interpretive - have more than one viable answer that could be debated that can be supported from text

Tags

CCSS.RI.2.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RL.3.1

CCSS.RI.1.1

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of question is the following?


What does "apparel" mean?

Factual - have a correct answer that can be found in the text.

Background - go beyond the text and can be answered with other sources.

Vocabulary - dealing with unfamiliar and important words or phrases in the text

Speculative - questions about the topic but readers have to guess or invent answers

Interpretive - have more than one viable answer that could be debated that can be supported from text

Tags

CCSS.RI.2.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RL.3.1

CCSS.RL.1.1

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What type of question is the following?


Why did the NBA have rules about uniforms?

Factual - have a correct answer that can be found in the text.

Background - go beyond the text and can be answered with other sources.

Vocabulary - dealing with unfamiliar and important words or phrases in the text

Speculative - questions about the topic but readers have to guess or invent answers

Evaluative - ask for a reader's opinion, can have more than one viable answer, support comes from text and reader's background knowledge

Tags

CCSS.RI.2.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RL.3.1

CCSS.RI.1.4

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