Sessions 1-2 memory test!

Pick TWO real-time services from this list:

• Supermarket

• Share prices

• Bus timetable

• Game site

What is another name for the "affiliate model" of online advertising?

• Pay-per-view

• Pay-per-click

• Premium-per-view

• Premium-per-click

What type of service is Microsoft Teams (as we use it in College)?

• Education

• VLE

• Commerce

• Business

Select TWO disadvantages to banner advertisements

• They don't work

• They are distracting

• They are expensive

• They take up users' bandwidth

What is one reason a business may choose email advertising

• Users are guaranteed to see the advert

• Users will always respond to email

• Bulk emailing is very cheap

• mailing lists are always accurate

Which statement is NOT true about the affiliate model?

• Website owners hosting ads can receive revenue

• Ads can be targetted to relevant users

• The hosting website loses some screen space

• Advertisers receive revenue when the ad is clicked

Pick TWO true statements about banner and popup adverts

• They are usually animated to catch user interest

• They do not need to load quickly

• Users are not usually aware of them

• They can be targetted to user groups

Why might a company pay a search engine for advertising?

• It is cheap

• It can reach target users based on their searches

• It can generate revenue when it is clicked

• It is guaranteed to work

Car tax is renewed using a __________ online service

• Business

• Commerce

• Government

• VLE

What makes advertising "online" advertising?

• It is quickly delivered to users

• It is delivered through the Internet

• It does not involve humans in any part of the process

• It works better than other advertising