Readability

Thinking about readability can move the focus of the writing:

• to the writer

• to the reader

• to the message

• to the language

The first work on readability was done....

• For schools

• For the Army

• For newspapers

• For the government

Readability statistics are expressed in terms of

• American school grade levels

• Percentage understood by the reader

• A number out of 100

The Flesch-Kincaid Grade Level looks at

• 1 feature

• 2 features

• 3 features

• 4 features

The reason for counting words and syllables is...

• To see how many short words there are in the passage

• To see how many long words there are in the passage

• A larger number of syllables/words usually means the vocabulary is more difficult

The reason for counting the sentence/word ratio is...

• Long sentences are usually harder to understand

• It shows how beautiful the writing is

• It tells us the writer's level

According to the API study, the average length of sentences should be

• 8

• 10

• 14

• 20

Writing for the web, we should (mark all the correct answers)

• Write in short sentences (on average 15 - 20 words)

• Use only simple words

• Write one idea per paragraph

• Write short paragraphs (one sentence is OK)

What percentage of readers felt closer to the brand when they engaged with the content?

• 20%

• 50%

• 70%

• 100%

SEO stands for...