Marketing

Marketing

12th Grade

25 Qs

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Marketing

Marketing

Assessment

Quiz

Social Studies

12th Grade

Practice Problem

Medium

Created by

Anitha Andrews

Used 15+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is the feature of the marketing?

(a) Needs and wants

(b) Creating a market offering

(c) Customer value

(d) All of the above

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

_________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers.

(a) Marketing concept

(b) Production concept

(c) Product concept

(d) Selling concept

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

________ is the process of classification of products into different groups on the basis of some of its important characteristics.

Grading

Packaging

Standardization

Branding

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Packaging is important not only for protection of the product but also serves as ________.

Quality product

Complex graphics

Promotional tool

Promotion budget

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is not the function of packaging?

Product protection

Pricing objectives

Promotion

Product identification

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following statements is not true with regard to the concept of product?

It is a bundle of utility.

It is a source of satisfaction.

It is confined to physical product.

All of the above.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.

Advertising

Sales Promotion

Publicity /Public Relations

Personal Selling

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