PERSONALITY & CONSUMER BEHAVIOUR

PERSONALITY & CONSUMER BEHAVIOUR

University

10 Qs

quiz-placeholder

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PERSONALITY & CONSUMER BEHAVIOUR

PERSONALITY & CONSUMER BEHAVIOUR

Assessment

Quiz

Education, Other

University

Hard

Created by

Bowo MH

Used 114+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Personality ?

A mix between behaviors and skills.

Inner psychological characteristics that determine & reflect how a person responds to his/her environment.

Ingrained behaviors that are mostly permanent and difficult to change

Characteristic or habitual inclination or mode of emotional response

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Here some theories that are closely related to Personality & Consumer Behavior, except ....

Freudian Theory

Trait Theory

Neo-Freudian Theory

Relativity Theory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Freudian Theory based on ........

Uncosciousness Need

Social Relationships

Individual differs from another.

Like or Dislike

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Trait Theory based on ................

Any distinguishing

Relatively enduring way

Differs from another

All answers are correct

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer purchases as a reflection & extension of .....

the consumer’s action

the consumers

the consumer’s own personality

the consumer’s own habbit.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are 5 branding strategies, except .....

Personal Branding

Corporate Branding

Character Branding

Product Branding

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Different-Self Image there are 2 gaps, namely ....

Distinguishing Self Image & Actual Self Image

Actual Self Image & Ideal Self Image

Ideal Self Image & Different Self Image

All answers are wrong

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