SEM Test #1

The 4 P's are also known as the __________ __________.

• Main Terms

• Marketing Mix

• Sports Facts

• Selling Points

Check what makes up the 4P's (marketing mix):

• product

• planning

• price

• place

• promotion

The Gap has created a new pop-up advertisement to introduce their new line of khakis.

• Product

• Place

• Pricing

• Promotion

Apple Computer decided to create and sell the new IPhone.

• Product

• Place

• Pricing

• Promotion

Janet owns two McDonald's restaurants and has decided to open another restaurant in a new mall.

• Product

• Place

• Pricing

• Promotion

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory.

• Product

• Place

• Pricing

• Promotion

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Have consumers with artistic talent

• Include spectators and participants

• Are concerned with environmental issues

• Demand mostly tangible products

Surrounding communities benefit from professional sports teams by which action occurring?

• Hiring handlers to make sure athletes behave

• Attracting tourist dollars

• Making seat licenses available to season ticket holders

• Endorsing local political candidates

What are the three core advantages customers receive from sports products?

• Achievement, entertainment, adaptability

• Adaptability, sponsorship, expansion

• Health, entertainment, achievement

• Health, adaptability, entertainment