Marketing Mix

Through this component of marketing mix, the goods and services are made available at right place, at right time to right people without change

• Place Mix

• Product Mix

• Promotion Mix

• Price Mix

The physical handling and movement of goods from place of production to the place of distribution is referred to as .....

• Promotion

• Channels of distribution

• Physical Distribution

• Price

It refers to the act of storing and assorting products in order to create time utility in them.

• Transport

• Warehousing

• Inventory control

• Order processing

Higher the level of inventory, ......will be the level of service to customers

• Higher

• Lower

• None of the above

It is the most commonly used tool of promotion.

• Advertising

• Sales Promotion

• Public Relation

• Personal Selling

It is a personal form of communication

• Sales Promotion

• Personal Selling

• Advertising

• Public Relation

The sales presentation can be adjusted to fit the specific needs of the individual customers. Which merit of personal selling is highlighted?

It refers to short- term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service.

• Advertising

• Public Relations

• Personal Selling

• Sales Promotion

......................is especially useful when there is negative publicity about the company or its products.

The act of designing and producing the container or wrapper of a product is referred as ..............