Intro to Marketing Exam Review

What is Marketing?

• matches up producers with consumers

• is a company that is out of business

How many marketing functions exist?

• 1

• 3

• 5

• 7

Selling is a marketing function

• True

• False

Product-Service Management is a marketing function

• False

• True

Marketing Planning or Research is a marketing function

• False

• True

Pricing is a marketing function

• True

• False

Channel Management or Distribution is a marketing function

• True

• False

Market-Information Management is a marketing function

• False

• True

Demographics are a market segmentation

• False

• True

Psychographics are a market segmentation

• True

• False