Prelim Exam Advertising

_______________defined advertising as news about the product

• Albert Lasker

• Professor A.J Brewster

• Niel H.Borden

• NONE

_______________________________and Prof H. Palmer defined it as purchased published publicity directing according a definite plan to bring about presently or in future the sales of commodities and services

• Albert Lasker

• Professor A.J Brewster

• Niel H.Borden

• NONE

_______________________________said that advertising includes those activities by which visual or oral messages are addressed to the public purpose of informing them and influencing them either to buy merchandise or services to act or influence favorably toward ideas institution or persons featured

• Albert Lasker

• Professor A.J Brewster

• Niel H.Borden

• NONE

__________________ is the printed written spoken or pictured representation of a person product or services or movement openly sponsored by advertiser and at his expense for the purpose of influencing sales use votes endorsement as convoluted and mind blogging a definition as anyone can offer

¢Advertising is a paid communication about goods, services, ideas or institutions through the mass media designed to inform and /or influence one or more people in accordance with the intent of the ____________

Advertising cannot sell product if it is beyond the buyer’s _______________________

According to him advertising is the most commercial way to bridge the gap between the man with something to sell and the man who can benefit from buying it..It is the only effective way to sell the large volume of products to a large number of people .A product produced but unsold will not have a useful purpose ….one cannot be in favor of full employment and healthy economy if one is against advertising

A type of advertising which is directed to consumer or the general public .It is the largest sector of advertising when it comes to budget

• Manufacturer’s advertising

• Retailer advertising

• TRADE TECHNICAL AND INDUSTRIAL ADVERTISING

• FINANCIAL ADVERTISING

Ads directed to merchant banks stockbroker or insurance companies as well as private investors with the aim of raising the capital

• Manufacturer’s advertising

• Retailer advertising

• TRADE TECHNICAL AND INDUSTRIAL ADVERTISING

• FINANCIAL ADVERTISING

It has a great local emphasis since it seeks to persuade customer to go to a particular stores or shops

It tends to price competitive as most retailer sell much the same goods with the same brands, price being the only factor separating them.

• Manufacturer’s advertising

• Retailer advertising

• TRADE TECHNICAL AND INDUSTRIAL ADVERTISING

• FINANCIAL ADVERTISING