LIVE CIW Social Media Chapter 2 (Part 2)

What two benefits encourage executive buy-in?

• The company's culture and employee morale

• The executive's culture and emotional benefits

• The employee's morale and the company's economic position

• The executives' emotional benefits and economic values

Which of the following organizational structures is the slowest to implement change?

• Tall

• Flat

• Matrix

• Holacracy

Which of the following is true about SMART goals?

• SMART goals should only include the outcome statement.

• SMART goals should be difficult to achieve.

• SMART goals should not have a time limit on achieving them.

• SMART goals should have quantifiable metrics assigned to them.

Which of the following is the process of asking a large group of people for innovation ideas?

• Crowdshaping

• Campaign management

• Crowdsourcing

• Social voice

Which of the following is an advantage of social media?

• It can bring people into the sales funnel.

• It is free.

• It is easy to quantify ROI.

• It is easy to control.

Which social media job role will be the most heavily involved in metrics?

• Community manager

• Analyst

• Marketer

• Podcaster

Has groups based on product, projects, or geographical locations.

• Tall

• Flat

• Holacracy

• Divisional

Has groups of people based on their activities.

• Hoacracy

• Divisional

• Matrix

• Functional

Has a horizontal layout with very few managers and a decentralized command structure.

• Tall

• Flat

• Holacracy

• Divisional

Has a hierarchical layout and centralized command structure.

• Tall

• Flat

• Holacracy

• Divisional