What are the three most common Web site structures?

• Linear, vertical, hierarchical

• Horizontal, vertical, random

• Hierarchical, linear, random

• Random, hierarchical, horizontal

Which of the following is not influenced by the Web site’s target audience?

• Web authoring tools used

• Overall look and feel of the Web site

• Writing style and tone of content

• Multimedia content used

What is the term for a sketch displaying the skeletal blueprint of a Web page structure?

• Wireframe

• Mind map

• Card sort

• Site map

Which of the following should not be considered when determining a Web site’s target audience?

• Gender

• Age

• Nationality

• Internet Address

Which Web authoring tool does not require Web files to be transferred to a Web host?

• Text editor

• Online site builder

• Web editor

• Offline site builder

Which Web authoring tool allows you to keep all content and design features of your Web site when transferring to a new host?

• Web editor

• Online site builder

• Offline site builder

• All Web authoring tools

Which of the following is recommended when using graphics as part of a Web site’s navigation scheme?

• Use graphics only on the home page navigation

• Provide text links in the page footer

• Use a primary color scheme

• Make sure the graphics are small

Which of the following is an example of a goal?

• Establish an online presence

• Sell products or services to generate income

• Present information on a topic

• Increase sales by 10 percent by the end of the year

Which of the following is part of determining your target audience?

• Physical demographics

• Assessing needs

• Selecting development tools

• Random structure

Which of the following is a type of navigational structure?

• Logos

• Breadcrumbs

• Color scheme

• Cultural demographics